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Yahoo has announced several steps it has taken to beef up its click fraud detection and prevention efforts today, including an executive-level appointment focusing on marketplace quality and publicly disclosing for the first time the portion of invalid clicks it filters out before advertisers are billed for them. Reggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. His most recent role was as associate general counsel managing litigation, including ... |
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| Posted by Tim Pepper at | | | |
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| Summary: This article discusses users' visual scan paths of web pages containing text and/or pictures while conducting browsing and searching tasks. User performance on three usability tasks on an e-commerce website is described. Results show that users follow a fairly uniform scan path when browsing through pictures, and a more random path while specifically searching through them. Additionally, users appeared to follow Nielsen’s ‘F’ pattern (2006) while both browsing and searching through text-based pages. |
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| Posted by Tim Pepper at | | | |
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| SUMMARY: Renting email lists can be tricky (think bad lists, CAN-SPAM and filtering). But here’s the good news: Three years ago, only 10% of rentals were deemed safe for reputable emailers, but that figure has nearly doubled because marketers are getting smarter and demanding cleaner, more targeted lists.
How do B-to-C and B-to-B marketers get their hands on a good list, and what are the best practices? In the first installment of a two-part series, we’ll tell you everything you need to know before sitting down with a broker.
Several attendees at last month’s MarketingSherpa Email Summit raised basic questions about list rentals. With search prices so high and email prices relatively steady, many marketers are taking another look at list rental. So, we figured it was time to research the topic again and talk to experts about the latest concerns.
There are plenty of email lists to choose from, and they cover just about every niche imaginable. From talking to several list brokers, the size of the industry is anywhere from 5,000 lists to 20,000. The B-to-B list rental business is healthy and centered on reputable publishers who still command value and trust. The B-to-C list industry is less organized, and many lists aren’t worth a dime. But if done properly, you can succeed.
"Marketers have gotten smarter at viewing email and list rentals as part of an overall mix rather than a golden-egg, end-all solution,” says Andrew Sambrook, VP Brokerage, IDG List Services. “What you are seeing now is an evolution of the medium. More and more people I deal with see it as one of the touchpoints they need to move someone progressively down the sales cycle.” |
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| Posted by Tim Pepper at | | | |
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| If you want to get high rankings in the search engines it's important to know how search engines actually index web sites. Click here to read the top 10 list as voted by search professionals. This is good stuff. If you need more help, contact us. |
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| Posted by Tim Pepper at | | | |
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| Google Website Optimizer - Contact us if you need help implementing this.
http://www.clickz.com/showPage.html?page=3625473
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| Posted by Tim Pepper at | | | |
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If you like music (who doesn't?), the you'll love the Pandora. Created by the Genome Music Project, it is a fascinating collection of music of all genres. It allows you to develop your own music streams, called "stations" based off the kinds of music you like.
For example, I have one station I call "Real Guitar Players". I love guitar shredders, old and new, and here I can listen all day to the classics from Eric Clapton, Jeff Beck, Steve Vai, Eric Johnson, Joe Satrini, Eddie Van Halen, Jimmy Page, Jimi Hendrix - etc.
What a blast it is hearing old Cream, Yardbirds or Robin Trower.
You can create as many "stations" as you want. And you can even refine
them. If it's not quite right you can tell it more and it will get
better for you.
And, staying true to its social media roots, you can share your stations with your friends.
http://www.pandora.com
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| Posted by Tim Pepper at | | | |
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Ran across this today, a very cool lists of all Google services and tools as well as background information. The Cheat Sheet offers a great reference for understanding Google's building concepts and ideas. You can also download a PDF of it. ...
http://www.adelaider.com/google/
A very cool lists of all Google services and tools as well as background information.
The Cheat Sheet offers a great reference for understanding Google's
building concepts and ideas. You can also download a PDF of it.
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| Posted by Tim Pepper at | | | |
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