Key Differences Between Yahoo Search Marketing & Google AdWords
This entry was posted on 7/15/2007 9:21 AM and is filed under PPC.
From Search Engine Land: You're probably tired of reading about cultural differences between the
two search marketing leaders, Google and Yahoo. Does Semel have better
hair than Sergey? Does Yahoo really hire people based on softball
prowess? If you're actually using the search marketing platforms, or
for that matter, interacting with Googlers or Yahoos to accomplish a
marketing-related task, none of this matters. Let's run down some of
the most impactful real-world differences between the two search
marketing platforms, in the wake of Yahoo's Panama rollout and some
recent Google AdWords updates.
http://searchengineland.com/070501-135832.php
