Google Website Optimizer - Google Unwraps Multi-Variate Site Testing
This entry was posted on 4/8/2007 11:20 AM and is filed under Landing Pages.
With pay-per-click (PPC) we are limited to 25 characters in the title and 2 description
lines of 35 characters each.
With these limits the objective should be not to sell, but to qualify serious prospects, or disqualify window shoppers.
The place to start selling is the landing page that you bring searchers to.
An analogy is to look at your website as a retail store. With PPC, we have brought them into your store, which is your landing page. Now you have unlimited space to begin the sales process.
To help out with this, Google has introduced their Website Optimizer. I am using it on our homepage to measure the difference between 2 offers.
I think all PPC customers should be using it too.......
http://www.clickz.com/showPage.html?page=3625473
